Viacom, Nielsen Considering 'Inexplicable' Nickelodeon Ratings Drop

NY - Viacom is considering, together with TV ratings firm Nielsen, a rapid mid-September ratings drop at kids network Nickelodeon, Boss Philippe Dauman told experts Thursday. On his company's quarterly earnings call, he known towards the double-digit percentage decline as "inexplicable" given what have typically been "very expected" ratings at Nickelodeon. Dauman mentioned the two firms are "considering this aberration," they also called an "anomaly," to "understand and rectify" the issue. Both companies also provide introduced on television Rating Council to probe the issue, with Dauman adding that independent set-top-box data shows "meaningfully different viewership trends." One analyst stated a ratings decline inside the fifteen percent-twenty percent range. The timing in the declines was "unfortunate," Dauman mentioned, highlighting it came at any time when toy companies together with other entrepreneurs type in the holidays. But he stressed he needs this being basically a brief problem. The whole company impact in the Nickelodeon ratings problem "might be a blip inside the quarter," even though it hurt ad growth in the organization and saved it underneath the double digit growth goal, he added. Concurrently, Nickelodeon, which Dauman stressed may be the primary cable network for 66 quarters running, is showing a slew of fresh animated and live-action content to the network's pipeline. Over the following 12 several days, Teenage Mutant Ninja Turtles together with other shows can provide Nickelodeon 500 original episodes, its most ever, Dauman mentioned. Email: Georg.Szalai@thr.com Twitter: @georgszalai Related Subjects Viacom, Nickelodeon